Boston is the intellectual hub of America, full of progressive politics and champion sports teams. It’s also a city where boybanders who are 15 years past their prime receive A-List attention (I still love you Joey McIntyre) and “no sneaker” policies are the norm at the door at everything from shitty pubs to nightclubs. With more important distractions from business, academics and athletics, this is a city that has little time to care about style.
With the sea of Red sox caps, college sweatshirts and blue oxford shirts that flood its streets, Boston is a blip on the style map. However, there is a flourishing community of forward thinking individuals who are providing influence for a more stylish Boston. Artists, designers, retailers and the like are inspiring how we dress. The tweedy image of the Boston Brahmin is both dated and inaccurate. Now is the time of the New Brahmin.
New Brahmin is not a distinct style. There is no formal dress code, uniform or walk of life that illustrates a New Brahmin. You cannot put your finger on it because New Brahmin is distinctive style. It’s not a matter of the clothes or where they’re from, it’s how they are worn. The attitude, the connotation, the appropriateness (or inappropriateness, if you will) all adds to the equation. It’s not something that can be purchased. Style is innate. And this is home to such style in Boston.
Here at New Brahmin, you can see how style is broken down and where you can find the right elements to create your own right in town. We’ll let you know where the sales are happening, if there’s a good shipment to our favorite off-price retailers, brands you should check out, who’s wearing what to where, lots of trend talk and some history lessons. We might get a little bitchy from time to time when we see flip flops in the winter or other major “don’ts” that the general public continues to offend us with, but it’s all in good fun and hopefully someone out there will learn something. New Brahmin is here to unite the stylish and promote the cause throughout Boston.
Liana Peterson
Founder, Publisher, Executive Editor
